A familiar face from Gloucester’s community scene has been appointed to lead the government’s Pride in Place programme in Matson and Robinswood.
Jason Dunsford has been appointed following a recruitment process led by Alex McIntyre MP. Alex and Leader of the Council Jeremy Hilton were joined on the interview panel by members of the local community.

Jason has spent his career working in communities across the city and the wider county, specialising in work promoting community-focused employability and skills development. This includes the GEM Project that supported more than 2,000 people in Gloucestershire to move into and towards the world of work.
Since 2016, Jason has worked for Gloucestershire Gateway Trust, the community development charity at the heart of an innovative partnership with Westmorland, who operate the nationally renowned and loved Gloucester Services.
Jason said, “My connection to this neighbourhood runs deep. From playing football for Matson Youth Team, working at the hotel and then in various jobs and volunteering roles in the area throughout my career.
“As the CEO of Gloucestershire Gateway Trust, I want to remind people that the idea for Gloucester services, a business now recognised nationally and beyond, came from the residents of Matson. They had the vision, the ambition and the belief that it could happen.
“That is why I am so excited and honoured to have been offered the role of Chair for the Matson and Robinswood Pride in Place Neighbourhood Board, to steer this exciting opportunity for this community.
“My commitment as Chair is to make sure that this investment is genuinely led and controlled by the people who live here, that it brings people together and draws in further funding and opportunities, and that our collective story continues to prove that when you put community in charge, anything is possible.”
Alex McIntyre, MP for Gloucester said, “The competition for this important role was fierce, and we had some fantastic interviewees who all brought different ideas and enthusiasm for the programme.
“Jason demonstrated really clearly that he understood that the community in Matson and Robinswood are the real leaders of this programme and the people who should be making the decisions about how the money is spent.
“I am really excited to have Jason on board and know that the programme is in excellent hands”.
Jeremy Hilton, Leader of Gloucester City Council said, “The panel had the opportunity to interview several impressive candidates for the chair of the Pride and Place project. Each individual demonstrated genuine insight into Matson and Robinswood, as well as a strong enthusiasm for embracing this responsibility.
“Ultimately, Jason Dunsford stood out as the exceptional choice, and I am delighted that he has agreed to lead the board overseeing the project. Jason brings a wealth of relevant experience and a clear vision, positioning him perfectly to guide the team and drive Pride and Place forward with optimism and purpose.”
Pride in Place is a UK government funded programme delivering a £20 million investment to 284 communities across the UK over the next 10 years.


















































